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Digital Marketing Training

Course Overview

Format

Intermediate
2-3 Study Hours
Online Study
Self-Printed Certificate

Accreditation

2-3 CPD Hours
CPD Certified

Course description

We have developed this digital marketing training course to give you the knowledge and confidence to start your own digital marketing plan.

Digital marketing channels are one of the biggest areas of expenditure in marketing budgets with budgets increasing every year, as more potential channels become available and online shopping increases its market share.

Digital marketing is constantly evolving with new channels and new methods for communicating with customers being developed more frequently than ever before, and data analytics becoming a crucial factor in predicting and capitalising on trends.

This is why we have developed a digital marketing training course that will give you the knowledge and confidence to start your own digital marketing plan, track its progress and analyse the results, as well as set up and evaluate marketing analytics.

Who should take this course?

This digital marketing course has been designed for anyone wanting to create a digital marketing strategy and boost their online presence. This course is also great for students hoping to start a digital marketing career, or anyone applying for a digital marketing role and are looking to boost their CV.

What is included?

Within the five bitesize modules covered in this online digital marketing training you will learn about a range of digital marketing techniques and analysis strategies. The following topics are covered:

Introduction to and using digital marketing and analytics to drive business
What are data analytics?
Overview of SEO
Developing digital business objectives
Analysing the success of a digital marketing campaign

Training Outcomes

On completion of this course you will be able to:

Create and analyse your own digital marketing strategy
Understand how SEO can impact your business and how to get your website to the top of search engine results
Understand how to create digital business objectives and use them to develop your business and build an online presence

Accreditation

The content of this training has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

These modules were developed alongside The Tech Partnership to support the Digital Business Skills qualification. The Tech Partnership operated from 2014 to 2018 as a network of employers collaborating to create the skills for the UK digital economy.

Duration

This training will take approximately 2-3 hours to complete, depending on how quickly learners can study and absorb the material. Learners do not have to complete all the training in one session as progress is recorded throughout.

Target Audience

This digital marketing training course is aimed at those with little or no prior experience in digital business and marketing and who wish to develop their knowledge of digital marketing techniques. This includes training providers who deliver face-to-face training in digital skills and wish to offer a blended programme, individuals who wish to upskill and develop their digital marketing skills, and businesses who wish to increase digital marketing skills in-house.

Entry requirements

There are no specific entry requirements for this course.

Test and certificate

At the end of each bitesize module there will be a test, this consists of 15 multiple choice questions. Learners are required to achieve a 75% pass mark, and, if necessary, may attempt the test six times at no extra cost. If learners do not achieve the 75% pass mark, further attempts may be given by contacting our support team.

Learners will be able to download digital certificates on completion of each bitesize module. These can be printed, and we suggest you keep it for your records.

You will learn

Create and analyse your own digital marketing strategy

Understand how SEO can impact your business and how to get your website to the top of search engine results

Who is it for?

Roles including:

Anyone wanting to create a digital marketing strategy and boost their online presence

Students hoping to start a digital marketing career

Anyone applying for a digital marketing role and are looking to boost their CV

How the online courses work

Find a course

To begin searching for your online training you can click on the course category section on our website and browse through all of our training categories.
Alternatively if you already know the title of the training you’re looking for you can use the search bar located in the centre of the homepage and go directly to the course you want.
Buy the course

When buying one of our courses, you will need to enter a valid email address which will be used to create your account with our Learning Management System – Enable – where you will take the training. We will also send your purchase receipt to this email address, and any additional courses purchased in future using the same email address will be added to your system account.
Once you have purchased a course, you will be able to send this course to other people using your system account with Enable by entering the new learner’s email address so that they may access the training and set up their own system account with our Learning Management System.
If you are not 100% satisfied with your course then we offer a 30-day, no hassle money-back guarantee. To request a refund, you should email our learner support team with your receipt stating why you would like to be reimbursed. You, or your learners, must not have completed the training in order to make a valid refund claim. Any claim made after the training has been completed will be invalidated.
Take the course

This online course consists of a series of pages in which an instructor will talk learners through the lesson material. Pages may include supporting pictures, graphs, animation or extra sounds to help with the learning where appropriate. Some lessons will include challenges/quizzes to help learners stay engaged and interested in the material. Lessons can be taken in any order and each lesson may be paused and resumed at any stage.
The course is self-paced so learners decide how fast or slow the training goes. There is no deadline for completion but some of our courses have a test at the end to check that learners have understood the material. If the course has a test at the end then learners are required to achieve a 75% pass mark to successfully complete the course. Once learners have passed the test they are awarded a certificate, which can either be downloaded digitally or sent as a physical copy if this option was chosen when purchasing the course.
Your Certificate

Upon completion of any of our courses, learners will be able to download a digital certificate from Virtual College which will include the accrediting bodies logo where applicable, the learner's name, the title of the course and the date of completion.
If you have purchased the posted certificate option, available on selected courses, a high quality, seal embossed, certificate will be sent out the following working week after completion.