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Digital Business Skills Suite

Course Overview

Format

Intermediate
5-6 Study Hours
Online Study
Self-Printed Certificate

Accreditation

6 CPD Hours
CPD Certified

Course description

This digital business skills suite is a course built from 27 bite-size modules, designed for learners developing their digital marketing knowledge for business. Learn about social media, writing for websites, analytics and SEO.

Businesses are now firmly planted in the digital age, with more people able to access the internet than ever before. It’s important to have a social media presence, a working website and associated analytics, but without any digital business objectives can you truly measure the progress you are making?

With more customers available online than ever before, it is important that businesses recognise the importance of being active on social media, running social media campaigns, having effective and user-friendly websites, and are able to measure the effectiveness of their digital marketing campaigns.

This digital business skills suite is a course built from 27 bite-size modules, designed for learners developing their digital marketing knowledge for business

Who should take this course?

The digital business skills suite is aimed at those with little or no prior experience in digital business and marketing and who wish to develop their knowledge of how to use digital methods to market their business.

This includes training providers who deliver face to face training in digital skills who wish to offer a blended programme, individuals who wish to up-skill in using digital marketing techniques and businesses who wish to increase skills in-house in using digital marketing tools and technologies.

What does this course cover?

Upon completion of this training suite, learners will be able to implement digital marketing skills and strategies into writing for websites and social media campaigns, and begin to have an understanding of analytical data and how to measure the success of a digital marketing campaign.

With this online training, learners will be able to identify the popular social media platforms including Facebook, Twitter and LinkedIn, be able to describe what they can be used for, and understand how to implement a social media campaign. Learners will also understand the full benefits of a strong company website, will be able to write for the website and have a clear understanding of basic web design.

E-learning modules

This e-learning suite is made up of the following modules:

Introduction to Social Media Tools
Introduction to Facebook for Business
Introduction to Twitter for Business
Introduction to LinkedIn for Business
Introduction to Social Media Management Tools
Implementing a Facebook campaign for your business
Implementing a Twitter campaign for your business
Implementing a LinkedIn campaign for your business
Introduction to the use of websites for businesses
Website design tools advantages and disadvantages
Website design basics
Writing for your website
Mobile friendly websites
Website user experience and psychology
Hosting a website
Website security
Introduction to and using digital marketing and analytics to drive business
What is data analytics?
Overview of SEO
Developing digital business objectives
Analysing the success of a digital marketing campaign

Having completed this training, learners will be able to:

Understand the importance of social media for business
Recognise what impact a social media campaign will have on your business and how to implement one
Be able to understand key website aspects from design, writing web copy, SEO and data analytics, website hosting, and mobile friendly websites
Develop business objectives and be able to look at how successful a digital marketing campaign has been

You will learn

Understand the importance of social media for business

Recognise what impact a social media campaign will have on your business and how to implement one

Be able to understand key website aspects from design, writing web copy, SEO and data analytics, website hosting, and mobile friendly websites

Who is it for?

Roles including:

Those with little or no prior experience in digital business and marketing

Those who wish to develop their knowledge of how to use digital methods to market their business

How the online courses work

Find a course

To begin searching for your online training you can click on the course category section on our website and browse through all of our training categories.
Alternatively if you already know the title of the training you’re looking for you can use the search bar located in the centre of the homepage and go directly to the course you want.
Buy the course

When buying one of our courses, you will need to enter a valid email address which will be used to create your account with our Learning Management System – Enable – where you will take the training. We will also send your purchase receipt to this email address, and any additional courses purchased in future using the same email address will be added to your system account.
Once you have purchased a course, you will be able to send this course to other people using your system account with Enable by entering the new learner’s email address so that they may access the training and set up their own system account with our Learning Management System.
If you are not 100% satisfied with your course then we offer a 30-day, no hassle money-back guarantee. To request a refund, you should email our learner support team with your receipt stating why you would like to be reimbursed. You, or your learners, must not have completed the training in order to make a valid refund claim. Any claim made after the training has been completed will be invalidated.
Take the course

This online course consists of a series of pages in which an instructor will talk learners through the lesson material. Pages may include supporting pictures, graphs, animation or extra sounds to help with the learning where appropriate. Some lessons will include challenges/quizzes to help learners stay engaged and interested in the material. Lessons can be taken in any order and each lesson may be paused and resumed at any stage.
The course is self-paced so learners decide how fast or slow the training goes. There is no deadline for completion but some of our courses have a test at the end to check that learners have understood the material. If the course has a test at the end then learners are required to achieve a 75% pass mark to successfully complete the course. Once learners have passed the test they are awarded a certificate, which can either be downloaded digitally or sent as a physical copy if this option was chosen when purchasing the course.
Your Certificate

Upon completion of any of our courses, learners will be able to download a digital certificate from Virtual College which will include the accrediting bodies logo where applicable, the learner's name, the title of the course and the date of completion.
If you have purchased the posted certificate option, available on selected courses, a high quality, seal embossed, certificate will be sent out the following working week after completion.