E-learning providers 'must offer more for less'

Online training services should adapt to the recession by offering more while reducing costs, one expert has advised.

Martin Baker, managing director of leadership and management learning specialists LMMatters, argues the economic downturn means "the challenge for all e-learning providers is to provide more for less", reports Personnel Today.

Commenting on the findings of a recent report, he notes distance learning online and similar schemes are expected to grow, but at a more sedate pace due to the recession, concluding "there is no room for complacency".

However, this does not necessarily mean e-learning has to get more high-tech, but rather, providers should "think outside the box" in terms of value they can offer customers.

For example, those using the technique to study for a food certificate might appreciate further support or the chance to correspond with an experienced professional, which may prove more cost-effective than investing in new software.

Next month, Liverpool John Moores University is to hold a conference on online training courses, with presentations on new resources and developments in the educational technology sector provided.